We love cocktail art and lore, and have spent a lifetime collecting cocktail recipes. Now that we want to drink less, what do we do with all this experience and knowledge. How to elevate it? Preserve it? Make it meaningful for everyone? How to preserve the heritage, yet move forward?

Whiskey flavor is iconic. So are gin and tequila. These are the language of drink, and the foundations of hundreds of years of let's relax polish. So we'll keep that.

But the alcohol we can do without, or at least try. If one night out of two we can avoid drinking, that's a win. If we want to be brilliant, we need to balance. Take the edge off, with style, and composure. Life is too short for regrets and apologies.