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Looks like rye whiskey. Tastes like rye whiskey. Use like rye whiskey. Yes...so why?
Yer Hiskwey fills an age-old human need to take the edge off at the end of the day, and come together with others. Alcoholic drink had this niche sewed up for millenia. But today, a combination of cultural change and technological advancements at Mountjoy made a whole new category of drink possible, and Yer Hiskwey moved in, and thrived.
We like to drink alcohol. But we hate what it does to us. This is a universal and age-old part of the human experience. The need for a break, to eat or drink something to make life more bearable is common across all of humanity, as is the ritual of drinking as a social activity. We get together over a drink. It facilitates communication, and better communication — true, heartfelt, considerate and consistent — is better for us all.
Misbehaving leads to misunderstandings. Acting out leads to regrets. Enthusiasm, unless alloyed with self-awareness, can be destabilizing, destructive to relationships and counter-productive to individual goals.
It's not bad to get a little crazy sometimes. But oftentimes, with alcoholic drink, doing so entails a certain amount of eventual regret and guilt. Small guilt, perhaps, having to do with calories, or hangover. And for many of us, at many times, it's a small, and acceptable price to pay. Nevertheless, the downsides of alcholic drink create pressure, and pressure in nature creates opportunities. Where there's a niche, in time it shall be filled.
Evolved from whiskey, but not a whiskey substitute, Yer Hiskwey is much more than a non-alcoholic drink. It's a new answer, carving out a new space, one that could not be ignored or avoided. It had to be.
Rich in CBD, made from extract of hemp, enjoy Yer Hiskwey 1-for-1 just as you would regular whiskey. A shot of whiskey (1 1/2 oz) equals a shot of Yer Hiskwey (10 mg CBD). Fast acting, satisfying, guilt free and zero calorie, Yer Hiskwey has a natural, and compelling place in one's mind, daily routine and home.
|Hip Flask or Bottle?||750 ml|
|Brand||Yer Hiskwey et al.|