Our Creative Process

There’s a lot more to it then what you see here, but our unique approach is to combine hand - illustration into the brainstorming process. The reasons will become clear as you scroll through the evolution of a label below.

We start with visual concepts, disparate ideas and images. We meet and look at everything and discuss. Having seen all the images and participated in the discussion, the artist then weaves all these images and thoughts that are floating around into a single work of art, literally. Or rather, she’ll normally do a dozen or so, each having a different personality. We then return to the graphics station to complete the design in color and in a proper digital format using Adobe graphics tools.