PRETTY IS NICE.
But pretty is not enough for a strong can design. Your artwork needs to engage at a glance and create an emotional connection immediately.
Capture the feeling.
With this project, the customer wanted to bring a a Vietnamese-style soda to market. The founders were young professionals of Vietnamese heritage whose foremost mission was to honor their heritage. They wanted to show their appreciation for all their parents’ generation struggles and hard work had done to give them a strong start of their own in the United States that welcomed them.
