Sparkling energy tea.

The quest for connection

As part of our design process, we have our pencil artist develop a range of ideas for the look of your can. Though the work will be eventually digitized, this pencil-and-paper creative process lets the vision come through uninterrupted. New ideas surface, sometimes in the form of a fun or compelling phrase.

The goal is not to produce a pretty can, but to connect, powerfully and quickly with the customer, to make them feel what you want them to feel.

In her label design, our artist focuses on creating and deepening emotional connections.